Robert Reffkin, CEO of Compass explains that the Compass Flywheel is not a scheme. It’s a whole new level in brokerage.

So, some real estate brokerages are scheming that their newly minted iBuyer revenue is a primary driver for future earnings.

Meanwhile, they are shook by losses and market valuation issues, and by the #1 danger to all real estate brokers – mediocre talent.

My brokerage Compass is focused on rapid market share growth, and not doing so by racing to the bottom.

Don’t let your reach exceed your grasp…you may end up like WeWork or Zillow.

https://gizmodo.com/so-how-much-is-wework-spending-on-kombucha-taps-as-it-h-1837239727

https://www.fool.com/investing/2019/08/13/splashy-revenue-growth-isnt-enough-for-zillow.aspx